Question: Discussion Questions 12-4. 12-1. How do marketers use the five promotional tools to deliver a clear and consistent message to consumers? (AACSB: Written and Oral

Discussion Questions 12-4. 12-1. How do marketersDiscussion Questions 12-4. 12-1. How do marketers

Discussion Questions 12-4. 12-1. How do marketers use the five promotional tools to deliver a clear and consistent message to consumers? (AACSB: Written and Oral Communication) 12-3. What major decisions should a marketing manager consider when developing an advertising program? (AACSB: Written and Oral Communication)

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