Question: Discussion questions: Apple always emphasize that they do not do any marketing research. How can Apple be able to predict what customers really want even

Discussion questions:

  1. Apple always emphasize that they do not do any marketing research. How can Apple be able to predict what customers really want even when customers themselves do not know?
  2. Why and in what way is Apple able to drive the market?
  3. Many people say Apple is now being driven by rather than driving the market. What do you think? Do you think it is possible for firms to be driven and driving at the same time?

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