Discussion: Target Marketing $($SLO A$,$ B$2)$

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A small local successful soft drink company, SNAX, wants to enter the energy drink market. They have done some market research and have developed a list of potential segments to target. The company will tweak their energy drink recipe to fit the segment once they select to target.

energy drink cans

YOU have been hired to help them determine who the target market should be$.$ Refer to the segment$/$size grid to help you make your decision. The total population in the town they would like to launch in is $100,000$ people. Below are the segments and the size of each in the small town they will launch their new product in$.$ Please note there are B$2$B segments as well as B$2$C segments in this table.

On the Go Moms $6,000$

Tweens & Teens$(9-18)8,000$

College Students $20,000$

Active Seniors $20,000$

Schools $20$

Hospitals $2$

In your discussion post, please let us know which segment you would recommend that SNAX selects as their target market. Be very specific about WHY you think this is the best target market for the company.