Question: Discussion Topic DQ 3: Case: Dr. Dre's Core Competency 1. This Case argues that Beats Electronics' core competency lies in its marketing savvy and Dr.

Discussion Topic DQ 3: Case: Dr. Dre's Core Competency 1. This Case argues that Beats Electronics' core competency lies in its marketing savvy and Dr. Dre's coolness. Do you agree with this assessment? Why or why not? 2. This Case provides three explanations for why Apple purchased Beats Electronics. Briefly summarize each of them. Which do you believe is most accurate, and why? 3. Suppose you believe Apple bought Beats Electronics to bring Jimmy lovine and Dr. Dre into Apple. What are the potential downsides of this multibillion-dollar "acqui-hire" (an acquisition to hire key personnel)? 4. IfBeats Electronics' core competencies are indeed intangibles, such as coolness and marketing savvy, do you think these competencies will remain valuable under Apple's ownership? Why or why not? 5. Be sure to respond to at least one of your colleagues' posts substantively. Dr Dre.pdf (2

DQ 3: Case: Dr. Dre's Core Competency 1. This Case argues that Beats Electronics' core competency lies in its marketing savvy and Dr. Dre's coolness. Do you agree with this assessment? Why or why not? 2. This Case provides three explanations for why Apple purchased Beats Electronics. Briefly summarize each of them. Which do you believe is most accurate, and why? 3. Suppose you believe Apple bought Beats Electronics to bring Jimmy lovine and Dr. Dre into Apple. What are the potential downsides of this multibillion-dollar "acqui-hire" (an acquisition to hire key personnel)? 4. IfBeats Electronics' core competencies are indeed intangibles, such as coolness and marketing savvy, do you think these competencies will remain valuable under Apple's ownership? Why or why not? 5. Be sure to respond to at least one of your colleagues' posts substantively. Dr Dre.pdf

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