Question: Dr . Dre Mini - Case Questions: Which music streaming service do you use, if any? Why are you using this particular service and not

.

Dre Mini

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Case Questions:

Which music streaming service do you use, if any? Why are you using this particular service and not others? Are you a paid subscriber? Why or why not?

This MiniCase argues that Beats Electronics

core competency lies in its marketing savvy and Dr

.

Dre

s coolness. Do you agree with this assessment? Why or why not?

This MiniCase provides three explanations for why Apple purchased Beats Electronics. Briefly summarize each of them. Which do you believe is most accurate, and why?

If Beats Electronics

core competencies are indeed intangibles, such as coolness and marketing savvy, do you think these competencies will remain valuable under Apple

s ownership? Why or why not?

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