Question: Disintermediation refers to [ BLANK ] . Question 9 Answer a . a synonym for direct marketing b . a process of attempting to exert

Disintermediation refers to [BLANK].
Question 9Answer
a.
a synonym for direct marketing
b.
a process of attempting to exert some control over complex and fragmented channels
c.
a process of restructuring marketing channels in order to deal more directly with customers
d.
a shift from conventional to vertical marketing networks
e.
the process of acting as a mediator in channel conflict

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