Disruptive innovation is a significant technological force. Which statement below is false concerning its presence in the macroenvironment? "Non-consumers who did not buy a certain product previously, are now buying that product." "New products that represent disruptive innovations may quickly go into mass production, thus creating supply chain problems," Cell phones are an example of a disruptive innovation. The new disruptive product is usually expensive and hard to purchase initially. Disruptive products can decimate existing businesses and even entire industries