Question: Distinguishing between high & low involvement situations. with some relevant example situations from the retailers point of view. (400 word is needed)

Distinguishing between high & low involvement situations. with some relevant example situations from the retailer’s point of view. (400 word is needed)

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Answer Retailers are the buyers for the wholesalers and when retailers go to buy goods then they have to keep attention to what end consumers want and ... View full answer

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