Distribution channels are important as they allow for efficient delivery of products and services from the manufacturer to the customer and$/$or consumer. It is essential to understand the functions of the distribution channels in order to decide on which type of distribution channel to use for a product or service.

Answer the following questions:

What is a distribution channel? $(6$ marks$)$

Describe each of the eight functions of the distribution channels that ensure effective links between the manufacturer and the consumer. $(24$ marks$)$

Describe the two different types of distribution channels. $(5$ marks$)$