Question: Distribution is not what consumers think about when they consider the value of the products they buy. For marketers, on the other hand, distribution is
Distribution is not what consumers think about when they consider the value of the products they buy. For marketers, on the other hand, distribution
is the least valuable part of the marketing mix
depends for the large part on how products are advertised
may be the most valueadded part of marketing mix
saves money by providing a direct link between the producer and the consumer
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