Question: ( Distribution Management ) Consider a retailer selling a single product planning its distribution operations for the following three - tier supply chain consisting of

(Distribution Management)
Consider a retailer selling a single product planning its distribution operations for the
following three-tier supply chain consisting of a set of three suppliers, four warehouses
and four retail locations. The maximum weekly supply from each supplier (in number
of units per week), the capacity of each warehouse (in total number of units), and the
weekly demand at each of the retail locations (in number of units per week) is provided
in the following tables.
The retailer plans its distribution as follows: places orders with suppliers and transports
ordered units from the supplier to its warehouses and then transports the products from
the warehouses to its retail locations. The transportation shipping costs (per unit) for
each of these two stages is provided below:
Unit transportation costs from each supplier to each warehouse (first stage)
Unit transportation costs from each warehouse to each retail location (second stage)
a. First, formulate and solve an optimization problem (using Excel Solver) to minimize
the transportation cost for the first stage of the distribution, i.e. moving the products
from the suppliers to the warehouses. Note that all units supplied by suppliers must
be transported to warehouses and warehouse capacity cannot be exceeded. By
solving the optimization problem, obtain the minimum transportation cost for the
first stage of the distribution.
b. Using the answers obtained from part (a), formulate and solve an optimization
problem to minimize the transportation cost for the second stage of the distribution,
i.e. moving the units stored in the warehouses to the retail locations. Note that the
number of units in each warehouse will be obtained from the solution to part (a).
Also note that the demand at each retail location must be fully satisfied. By solving
the optimization problem, obtain the transportation cost for the second stage of the
distribution.
c. Finally, formulate a single optimization problem for the two-stage distribution
problem, i.e. moving the products from the suppliers to the warehouses and then to
the retail locations such that the total transportation cost is minimized. Solve this
two-stage distribution problem using Excel Solver.
Supplier Warehouse ->1234
130202030
240406010
320305020
Warehouse Retail Location
->1234
120101040
230403050
320503050
440405060
d. Compare the minimum transportation cost obtained from part (c). with the total
transportation costs obtained in parts (a) and (b). Briefly discuss the insights from
the comparison

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!