What is your favorite retail store? Why do you like this retailers business? Which of the marketing

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What is your favorite retail store? Why do you like this retailer’s business? Which of the marketing mix elements of this business do you find most compelling? Explain why. What would a competing retailer have to do in order to get you switch your loyalty?

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Managing Information Technology

ISBN: 978-0132146326

7th Edition

Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti

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