Distribution Strategy Instructions

In this assignment, you will complete another key section of your marketing plan.

Write a one-page recommendation for the distribution (place) strategy necessary to successfully market HOME CARE service. Comment on where, when, and how CLIENTS prefer to access your service, and how that influenced your distribution channel strategy. If you want to, you can include a simple diagram of the distribution channel.

In this section draft, you should demonstrate your grasp of the marketing terminology and concepts related to distribution strategy. For example, describe the level of intensity of distribution, the types of relationships in your distribution channel, and the correct titles (e.g., retailer, wholesaler, agent/broker) of the various intermediaries in the channel.