Diversification analysis refers to a

Multiple Choice

framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.

technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D$-$manufacturing efficiencies.

technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive.

framework that identifies four "generic" strategies to achieve a competitive advantage.

technique that helps a firm search for growth opportunities from among currefirt and new markets as well as current and new products.