A perceptual map is

Multiple Cholce

the place a product occuples in a single consumer's mind on unimportant attributes relative to competitive products.

a framework used to compare one firm's product offerings with another sim's offerings in relationship to their resse erarket snare

a framework to relate the market segments of potential buyers to the products offered or potensial marketing actions by an organization

a means of dispreying in two diesensions the location of its own and competing products or brands in the minds of consumers

a framework used to demonstrate the growth or decline at specific market segments within an indusay.