Question: Diversification is a strategy whose goal is growth, based on adding new products or services to the firm's existing collection of offerings. selling in areas
Diversification is a strategy whose goal is growth, based on
adding new products or services to the firm's existing collection of offerings.
selling in areas or to groups previously not served by the business.
selling more of the firm's product or service to the existing customer base.
selling existing customers a product or service they have never bought before.
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