Dividing individuals into groups according to similar characteristics, such as age and income, is referred to as
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Question:
Dividing individuals into groups according to similar characteristics, such as age and income, is referred to as ______. Identifying the particular groups that might be most responsive to a product or advertisement is referred to as _____.
segmentation; customization
targeting; segmentation
customization; targeting
segmentation; targeting
targeting; customization
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: