Do a perceptual map for:

Nike.

Step $1$: Draw out a perceptual map and label the Y and X axis.

Step $2$: Put Nike somewhere on the map.

Step $3$: Choose $3$ other competitors and put them on the map.

Step $4$: Explain why you put the $4$ brands $($Nike $+3$ competitors$)$ on the map and its positioning on the map. Maximum $=$ up to $20$ sentences.

You can use DOCX to do this. Or$,$ you can use PPT $($like how I did it in the class$).$