Question: Do a Porter's 5 Forces analysis. John Sounds like a good idea. Here's some background research I gathered about our proposal and some information on

Do a Porter's

5

Forces analysis.

John

Sounds like a good idea.

Here's some background research I

gathered about our proposal and some

information on the lighting industry in

general.

John

At this point, which force do you think

should be our biggest concern?

New Entrants

Suppliers

Rivalry

Buyers

Industry Bac

Industry Back

acts

Industry is projected to grow at

1 .

Lighting fixtures industry is roughly $

Manufacturing

Mostly smaller manufacturers

Few, if any, manufacturers have

Popular designs are rapidly copi

Patents offer ittle protection

Technology fo

.

in ernet

-

conne

Creating speciali ed productio

Distribution Channels

Many smaller manufacturers sei.

Some retailers offer their own priva

Large manufacturers sell directly

.

Individuals often compare prices

Suppliers

Primary materials are commodities

Most manufacturers use a wide varie

Each commodity has a large number

Startup Process I

An efficient factory can cost between

Outsourced manufacturing can reduce

The regulations are simple and straight

Marketing expenditures can be controll

Do a Porter's 5 Forces analysis. John Sounds like a good

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