Do a Porter's $5$ Forces analysis.

John

Sounds like a good idea.

Here's some background research I gathered about our proposal and some information on the lighting industry in general.

John

At this point, which force do you think should be our biggest concern?

New Entrants

Rivalry

Suppliers

Buyers

Industry is projected to grow at

Lighting fixtures industry is roughly $$4$ billion worldwide

Manufacturing

Mostly smaller manufacturers

Few, if any, manufacturers have a recognized brand

Popular designs are rapidly copied

Patents offer little protection

Technology for internet$-$connected smart fixtures is growing slov

Creating specialized production lines is necessary

Distribution Channels

Many smaller manufacturers sell directly through large retailers

Some retailers offer their own private label brands

Large manufacturers sell directly through their websites $($as we

Individuals often compare prices across all channels before ma Suppliers

Primary materials are commodities like metal, wood, plastic, ar

Most manufacturers use a wide variety of suppliers for these

Each commodity has a large number of suppliers from which Startup Process

An efficient factory can cost between $$15-50$ million dollars

Outsourced manufacturing can reduce initial costs for a nich

The regulations are simple and straightforward for lighting fi

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