Do a Presentation or Paper. Either one will require at least three references.The focus of this week's presentation is Data Mining. Prior to conducting your research, please view these two videos:The Importance of Big Data & Analytics in Marketing Using Big Data to Help Retailers Improve Their BusinessStructure your presentation/paper as follows:What is Data Mining?What types of data are available?What can an organization do with it?What are the benefits of Data Mining at the retail level?Why is data mining important to marketing?One example of a company who has had success utilizing data for continued growth?