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B-Case study: Jhon has been hired as a advertising manager in Alfa Trade Co that is advertising standardized local products in Canada. For the first week of being on his job, he detected a failure in the advertising campaigns tasks that was noticed through the feedback (complaints of his clients) that their sales are not moving forward. He discovered that the previous management was focusing on advertising in newspaper only, without marketing segmentation, and without carefully studying of consumer behavior,etc., He held a meeting with the top, middle, and supervisory level's management and he was up to submit a change plan for the mentioned above process towards an effective advertising plan 1) How will be his new advertising plan? 2) What are the points of focus that he will consider ? 4