do NOT answer this question if you're not going to match the word count (500 word)

Question 2: (50 marks- 500wards)

The nature of a decision process and its rationality are empirical questions that must be addressed by primary field study, experimental tests, and other means. But whatever your view about the sophistication and rationality of decision making, your models must conform to certain basic principles.

a. Explain the principles of modeling human behavior (50 marks)