Question: DO NOT COPY AND PASTE FROM OTHER CHEGG POST NEED A NEW ONE. WILL GIVE DISLIKE IF COPIED AND PASTE ONLY. 1. Synthesize and present

DO NOT COPY AND PASTE FROM OTHER CHEGG POST NEED A NEW ONE. WILL GIVE DISLIKE IF COPIED AND PASTE ONLY.

1. Synthesize and present key analytical findings of where STARBUCKS is excelling and how or where it can improve. And Propose two creative yet viable corporate-level strategic alternatives. Critique the pros and cons of each alternative utilizing your analytical findings.

2. Select and defend the pursuit of one of your two viable alternatives. How does this alternative align with the firm's mission, vision, and values? How can management employ this alternative to create competitive advantage for the firm? Suggest next steps.

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