Question: DO NOT COPY FROM ANOTHER CHEGG EXPERT! Please answer as buying a product as a guy or unisex. Think of a product you recently shopped

DO NOT COPY FROM ANOTHER CHEGG EXPERT!

Please answer as buying a product as a guy or unisex.

Think of a product you recently shopped for online. Describe your search process.

How did you become aware that you wanted or needed that product?

How did you evaluate alternatives?

Did you wind up buying online? Why or why not?

What factors would make it more or less likely that you would buy something online versus in a traditional store?

How can a marketer manipulate the social and physical surroundings in a retail store to influence purchasing decisions? How does it work?

What sources of information are most valuable to you when making a decision on purchasing

(a) a computer

(b) an expensive piece of jewelry

(c) selecting a place to go to work out

(d) running shoes

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