Question: Do not have to do part c. 1. Refer to the figure shown below. (30%) a) Why is value the focus of marketing? b) Why

Do not have to do part c. 1. Refer to the figure Do not have to do part c.

1. Refer to the figure shown below. (30%) a) Why is "value" the focus of marketing? b) Why does strategic marketing precede tactical marketing in the value creation and delivery sequence? c) Choose a case assigned so far and discuss what the company can improve from any component in the first step "Choose the value." Defend your choice. (6) Value Creation and Delivery Sequence Choose the value Provide the value Communicate the value Customer Market Value Product Service Sourcing Distributing Sales segmentation selection/ positioning develop- develop Pricing Sales force promotion Advertising focus ment ment Making Servicing Strategic Marketing Tactical Marketing 1

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Refer to the figure shown below a) Why is value the focus of marketing? b) Why does strategic marketing precede tactical marketing in the value creation and delivery sequence?

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