DO NOT WRITE ON THE EXAM!

e$.$ All of the answers are correct

The set of business activities in which a firm engages to develop, produce, and market its

products or services is known as its

a$.$ Physical resources

b$.$ Organizational resources

c$.$ Human resources

d$.$ Value chain

True or False: According to the nurture perspective on creativity, innovation cannot be

forced. Some people are creative and others are not

a$.$ True

b$.$ False

Which is an example of a rare resource or capability that the company uses to create value?

a$.$ Marriott Hotels: space and location

b$.$ General Electric: Talent development and management processes

c$.$ Novartis: Patents and intellectual property

d$.$ All of the answers are correct

Moving forward happens at what phase of the creative process

a$.$ Collison

b$.$ Trial

c$.$ Search

d$.$ Decision

True or False: Resources are less desirable if they have specific connections or 'special

powers' in one place $-$ where these connections or powers would be difficult or impossible

to recreate elsewhere.

a$.$ True

b$.$ False

Which of the following is not an example of a tangible resource?

a$.$ Equipment

b$.$ Cash

c$.$ Factory

d$.$ Reputation

e$.$ All of the answers are tangible resources.

True or False: When deciding what to do$,$ you should always chose the option that you are

most passionate about, even if it doesn't have a high chance of success

a$.$ True