Do some  research on ANEW Centurion Hotel and Hotel Revenue Management to be able to include the following information for them in your report: 

 1. Define segmentation, channel mix, and the difference in buying behaviour for ANEW Centurion Hotel. 

 2. Evaluate the hotel’s segmentation, or mix of customers, and assess each segment’s desired experience and willingness to pay for each room’s product. 

 3. Provide them with the strategies on how to optimize both segmentation and channel mix to drive occupancy.

Answer rating: 100% (QA)

1 Segmentation Channel Mix and Buying Behavior Segmentation Segmentation in the context of a hotel refers to dividing the market into distinct groups ... View the full answer