Do some research on Target or Starbucks and answer either 1a or 1b. Cite your sources. 1) What were the key reasons that Target failed in Canada? Or 1b.What were the key reasons that Starbucks failed in Australia?

2. What can other companies who are considering expanding internationally learn from these incidents?

3. Watch the below video and discuss the adjustments to the product, packaging, and promotion that Oreo made when going global. VIDEO LINK: https://www.youtube.com/watch?v=75NpeAN-z4k&t=46s Read the article: 10 Successful American Businesses that have Failed Overseas. ARTICLE LINK: https://internationalbusinessguide.org/10-successful-american-businesses-that-have-failed-overseas/ Answer 4 and 5. 4. What were the main reasons they failed? 5. What could have been done to prevent these businesses from failing? Read the article: Lost in Translation: 9 International Marketing Fails. Answer 6 and 7. ARTICLE LINK: https://www.foxbusiness.com/features/lost-in-translation-9-international-marketing-fails

6. What were the main reasons for the failure? 7. What could have been done to present these businesses from failing? Read the article: 6 Simple Tips to Avoid Making a Cultural Faux Pas When Working Abroad Answer 8: https://www.commisceo-global.com/blog/six-solid-and-simple-tips-for-avoiding-cultural-faux-pas-when-working-abroad

8. What did you learn?