Question: DO SWOT Initiative TABLE Analyse the current business-level strategy using Porters Generic Strategy OR Miles and Snow Strategy typologies. Based on your analysis propose and

DO SWOT Initiative TABLE

Analyse the current business-level strategy using Porters Generic Strategy OR Miles and Snow Strategy typologies. Based on your analysis propose and justify ONE new strategic initiative for the organisation to implement.

This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and mergers and acquisitions. Describe its features in detail and justify why it is strategic.

Introduction to this section

First consider the key findings from the SWOT analysis.

Using Miles and Snow problem solving categories (Administrative, Engineering, Entrepreneurial), determine the type of problems that need prioritising for consideration in a strategic initiative. See example in Appendix 1.

InitiativeMacro (PESTEL)Industry (Porter 5 Forces)Internal (VRIO/Value Chain)JustificationOpportunityThreatOpportunityThreatStrengthWeakness

APPENDIX 1| Applying Miles and Snow Problem Solving categories

DO SWOT Initiative TABLE Analyse the current business-level strategy using Porters Generic Strategy OR Miles and Snow Strategy typologies. Based on your analysis propose

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