Worksheet $|$ Porter $/$Miles& Snow Strategy Analysis

Analyse the current business $-$ Vans footwear$-$level strategy using Porter's Generic Strategy OR Miles and Snow Strategy typologies. Based on your analysis propose and justify ONE new

strategic initiative for the organisation to implement.

This initiative can be a major functional initiative, such as marketing, use of technology, product $($service$)$ innovation$/$development$,$ and mergers and acquisitions.

Describe its features in detail and justify why it is strategic.

STEP $1|$ First consider the key findings from the PESTEL $+$ SWOT analysis from Assignment $1.$

STEP $2|$ Using Miles and Snow problem solving categories $($Administrative$,$ Engineering, Entrepreneurial$),$ determine the type of problems that need

prioritising for consideration in a strategic initiative.