Question: Do the Porter 5 Forces analysis for the bike sharing industry. Make sure you say for each force is the power level high, medium, or

    • Do the Porter 5 Forces analysis for the bike sharing industry. Make sure you say for each force is the power level high, medium, or low and why. Also remember that substitutes are not companies in the same industry but companies in related industries that customers might use instead of this product/service.
    • How competitive an industry is effects how much money companies in the industry can make. Competitive industries tend to have lower margins overall. In this industry, who has the power? Do the power levels in the Porter 5 Forces allow Lime to have higher pricing and higher margins or lower pricing and lower margins? Why?
  • What is Limes competitive advantage? Does Lime have a sustainable competitive advantage over the long term?

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