Question: Do they need an ecosystems strategy for this innovation? No , if they do everything themselves. Yes, because they need to involve customers, cleaning companies

Do they need an ecosystems strategy for this innovation?
No, if they do everything themselves.
Yes, because they need to involve customers, cleaning companies and transportation companies.
Yes, because environmental performance is best if there is a perfect match between carpet design and the design of the cleaning equipment and cleaning method, for which they will have to cooperate with one or more other stakeholders specialized in that.
Yes, because they need innovations at the side of their suppliers.
 Do they need an ecosystems strategy for this innovation? No, if

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