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WORKSHEET 12 DEVELOP STRATEGIC ALTERNATIVES Confirm strategic approach (from SWOT):_ Describe your strategic alternative (be specific) Alternative 1: Alternative 2: Alternative 3: Strategic alternatives: Four guidelines 1. Mutual Exclusivity: doing any one alternative would generally preclude doing any other. 2. Success: It must be feasible and have a good chance of success 3. Completeness: It must take into account all the strategic issues 4. Internal consistency: It must make sense on its own as a strategic decision for the entire firm and not contradict key goals, policies, and strategies currently being pursued by the firm or its units. Source: Wheelen, T. & Hunger, J., Strategic Management and Business Policy (2008) Which items in your SWOT does this alternative address