Do you believe that prices should reflect the value that consumers are willing to pay or should

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Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Posted Date: Jan 06, 2021 09:04 PM

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Do you believe that prices should reflect the value that consumers are willing to pay or should

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Expert Answer:

Answer The pricing of the product is affected by several factors like product cost demand for the pr... View the full answer

Advertising & IMC Principles & Practice

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