Do you have a Marketing Plan? a

$.$

$$

$$

Does your marketing plan play an 'active' role in the day

$-$

to

$-$

day operation of your business? b

$.$

$$

$$

$$Who is accountable for evaluating your marketing plan to determine if you are meeting your goals and objectives? What are your evaluation metrics?

$($

ex

$.$

$$

$$

Sales metrics, customer feedback, social responsibility measures

$)$

$$

$$

masala delight indian restaurant