Question: Do you have a Marketing Plan? a . Does your marketing plan play an 'active' role in the day - to - day operation of
Do you have a Marketing Plan? a
Does your marketing plan play an 'active' role in the day
to
day operation of your business? b
o is accountable for evaluating your marketing plan to determine if you are meeting your goals and objectives? What are your evaluation metrics?
ex
Sales metrics, customer feedback, social responsibility measures
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