Do you think people will still be able to use Windows if it continues on this downward spiral?  Could there be any security threats if they do? 

 

Microsoft Opportunities and Threats I desire to research Microsoft. The company has dominated the software market since its founding in 1975. It provides hardware and software products, apps and devices, operating systems, office suites, and cloud computing services (Microsoft, 2023). Microsoft faces various threats and opportunities over the next five years as a globally renowned American multinational company. Microsoft Threats Aggressive Competition The increasing technological advancement makes Microsoft highly prone to aggressive competition over the next five years. According to Microsoft (2023), the company currently experiences intense competition from the major tech companies, i.e., Apple and Google. As of 2022, Google has enhanced its competition for remote work by providing remote editing tools to lure clients from Microsoft. The competition will likely increase with the rising technological advancement over the next five years. Losing Market Share Customers are constantly changing their preferences. Research shows people are more attracted to the smartphone, laptop, and notepad market. With increasing technology, the devices are more equipped to ensure seamless handling over the years. However, Microsoft has modest shares in these markets. This outcome means the company's market cap would likely reduce over the next five years if it doesn't leverage the market. Cloud-based Opportunity Microsoft Opportunities Cloud-based services have immensely grown and are likely to grow exponentially over the next five years. This opportunity allows Microsoft to leverage cloud business (Gurel, 2017). The company can use Microsoft Cloud technologies to address organizational and individual post-pandemic needs. Remote-working Opportunity Remote working strategies have increased after the pandemic. People are currently working from home and in other areas across the world. Microsoft Teams provides consumers with a remote working solution. However, the service is currently available in 181 countries and 48 languages. The company can exploit this opportunity for long-term growth in the next five years.