Question: Do you think the resource-based view (and the VRIO model) is practical in understanding the sources of competitive advantage? In a typical company, would there

Do you think the resource-based view (and the VRIO model) is practical in understanding the sources of competitive advantage? In a typical company, would there be a consensus among top executives about the sources of competitive advantage (e.g., would a CFO and a COO list similar assets or resources as valuable, rare, and inimitable?).

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