Do you think this is an accurate description of the advertising you see around you? Is that
Question:
Schudson (1984) writes: "What I will suggest in the next few pages is that American advertising, like socialist realist art, simplifies and typifies. It does not claim to picture reality as it is but reality as it should be - life and lives worth emulating. It is always photography or drama or discourse with a message - rarely picturing individuals, it shows people only as incarnations of larger social categories. It always assumes that there is progress. It is thoroughly optimistic, providing for any troubles that it identifies a solution in a particular product or style of life. It focuses, of course, on the new, and if it shows some signs of respect for tradition, this is only to help in the assimilation of some new commercial creation."
Management Accounting
ISBN: 978-0132570848
6th Canadian edition
Authors: Charles T. Horngren, Gary L. Sundem, William O. Stratton, Phillip Beaulieu