Question: Do you want to Zoom? Unless you live under a rock, you've experienced a video conference or two thousand in the last year- either as

"Do you want to Zoom?" Unless you live under a

"Do you want to Zoom?" Unless you live under a rock, you've experienced a video conference or two thousand in the last year- either as a participant or presenter. This experience is one of the many shared takeaways from a worldwide pandemic. Zoom - as you are likely well aware - is a leader in video conferencing, joining the ranks of Google by transforming into a verb. A common refrain heard in households across the nation today is "Do you want to Zoom?" Discuss and elucidate the specific strategy adopted by Zoom and how it has helped the brand grow? (6 marks)

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