DOCUMENT DESIGN (20 points total)

Create a bad-news letter in indirect style based on the following imaginary scenario. (Earls ultimately chose a different route.)

Imagine what follows. After the humane beef crisis blew up, Earls thought very carefully about how the company should respond. In the end, they decided that most consumers actually liked the humane beef concept and that the company should stick with its original plan to source beef from Kansas. However, Earls must communicate their decision to the Alberta Beef Producers. Earls will stick to its guns and go ahead with sourcing humane beef from Kansas, and the producers are not going to be happy.

It is February 6, 2017. Write a letter from Mo Jessa to Bob Lowe explaining the bad news. Use comment boxes to show all the features of bad news messages you have included in your letter. (To get comment boxes, highlight text. Select Review tab at the top of MS Word and hit New Comment.)

You can use the addresses below:

Bob Lowe, Chair

Alberta Beef Producers

165, 6815 - 8th Street N.E.

Calgary, Alberta

Canada T2E 7H7

Earls Head Office

#200-425 Carrall St.

Vancouver, BC

Canada V6B 6E3

YOU decide the content that goes in the letter. YOU decide how long or short the letter should be. Feel free to use content from the case. The ultimate goal is to get your audience to accept your decision.