Does Budweiser need to have on monolithic global brand or can Perkins continue to jointly manage two or more difference brand realities across different geographies why?

2. a How valuable is the Budweiser brand? How does that value differ across North America, China, Kenya, Nigeria, Cameroon and South Africa? b. How well does the brand deliver what consumers in each culture functionally and symbolically need from a beer brand?

3. What factors account for Budweisers success as a brand? What is so compelling about its customer value proposition and brand equity? How transferable is Buds brand equity across cultures?