Does Hershel fit with EO values current brand mix and customer base should EO adopt the brand?

Conduct a SWOT analysis for EO$.$

Based on information in the case and your own research of various types of shoppers, identify the different customer segments in the case and describe them according to geographic, demographic and psychographic variables.

Review EO's social media platforins. Based on information from these social platforms and from the case, identify and explain the effect of situational, psychological and sociocultural influences on consumer behavior in the purchase of a backpack.

Review the retail positioning matrix and explain where EO would be placed on the continuum for value added and breadth of product line.

After reviewing the case material, reliable sources on this topic and exhibit TN $3,$ explain the keys to successful brand positioning for a store like EO$.$