Does product quality influence what you purchase? Do you believe that good quality equals customer satisfaction?

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Does product quality influence what you purchase?

Do you believe that good quality equals customer satisfaction?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Posted Date: Mar 27, 2024 07:52 PM

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Does product quality influence what you purchase? Do you believe that good quality equals customer satisfaction?

Question:

Does product quality influence what you purchase?

Expert Answer:

Yes product quality is a significant factor that influences purchasing decisions for many consumers Quality refers to the degree of excellence or supe... View the full answer

Essentials Of Services Marketing

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