Does someone know how to obtain the information being requested on this exercise? I am having difficulty understanding.

MKT-205A.S4.Markup and Gross Margin Worksheet (1).docx L. (1- 1 90% Q- Search in Document H6 E- Layout A Home Document Elements Charts SmartArt Review Font Tables Table Layout Paragraph -E Styles Insert Them A- A- A A Aa AaBbcDdEe AaBb CcDdEe AaBbCcD AaBbCcD Aa Calibri (Body) - 11 B I U I U ABE BE A A And A- 255 Normal No Spacing Heading 1 Heading 2 Text Box Shape Picture Them r. ||.........l... || 1...21.it1 #3]... I 3 5.6. Activity 3 Coffee Size Selling Price Cost Markup Gross Margin % Let's look a real-world scenario: : In recent news, a frost in Brazil damaged the coffee crop. Your supplier has told you the price of coffee will double. This doesn't affect the price of the cup and lid or the milk in the latte, The new costs are entered into the table below. Latte As Chapter 13 in your textbook states, the three most common pricing objectives are 8 oz $1.49 12 oz $1.64 16 oz $1.79 Coffee size Selling price Cost Monthly Revenue Monthly Gross Profits Volume-Sales maximization of market share Competition - Price based on competitors' pricing (compettors will experience the same coffee cost increase) Prestige - Price based on lifestyle or image Which of these pricing objectives would you use to adapt to your new cost structure? Type your new prices in the "Selling Price column in the table, then complete both tables below. Be sure to just use the 12-ounce size for your Revenue and Gross Margin calculations with 6900 cups per month, comprised of 50% Americanos and 50% Lates. Use the following formulas to complete the tables: Markup % (selling price - cost)/(cest x 100) Gross margin % = (selling price - Cost) (selling price x 100) Revenue = price x quantity Cost of goods sold (COGS) = costs x quantity Gross Profit - revenue - cost of goods sold (COGS) Examine the impact on Markup, Gross Margin, Revenue and Gross Profit. Explain your pricing decisions and support your decisions using your textbook or external research in one-to two-paragraphs below in the space provided Include APA-formatted citations for your source(s) after your paragraphs under the References heading Americano 12 oz $1.29 Latte 12 oz $1.64 Explanation Paragraphs Coffee Size Selling Price Cost Markup % % Gross Margin% References Americano 8 oz $1.10 12 oz $1.29 16oz $1.39