Does the execution of the company's site selection capability also contribute to its competitive advantage? Multiple Choice Yes, aside from placing their stores in high traffic areas, they also have stores in Outlet Malls. Yes, they select the sites for their stores near other mass market retail outlets. No, site selection has never been important to Zara as they sell most of their clothing online. Yes, Zara places their stores near the high-fashion houses it imitates. No, site selection is not important because of their large advertising budget, which drives customers to their locations. How does Zara encourage their customers to visit their stores every few weeks? Multiple Choice They have lots of sales on their merchandise. They manufacture small lot sizes to encourage impulse shopping. They ship new merchandise to their stores once a quarter. They have a long lead time for production, so customers must wait for the lnow- line. They have one of the biggest advertising budgets among other high fashion retailers