Doesn't have to be long, just answer questions! Can be any product of choice.

Instructions New Product Development and Research Activity . Choose a product of interest and research how the product was launched to market . Describe what you learn for each of the 6 components of new product development as it relates to your product choice. Include 6 bullet points. o Where did the idea come from? o What type of concept testing took place? . Were there prototypes developed. How long was the product development process? What did it entail? o What type of market testing took place? o Describe the full-scale commercialization of the product. o What type of analysis was done regarding the product's performance after its initial launch? What modifications were made? . What steps would you take to improve or enhance your chosen product today? Apply each one of the 5 steps of the marketing research process to your product. o For Step 1, identify the area for growth. . For the remaining 4 steps, specify what you would do if you were actually conducting the research. Cite your sources