Domestic Electrical Installer $-$ Section $2$ Part B $-$ Module $16$

Increasing Sales

He has saved enough money to rent a place and his credit is good with the bank he has used for years. His banker has suggested he could borrow the capital to buy stock, equipment and fixtures for his proposed business. His wife is afraid they will not be able to pay all their bills without his steady pay cheque each month. She wants Sam to be happy but she is concerned about the family's security.

The Smith family lives in a suburban town of less than $10,000$ people. They have ten more years to pay on their mortgage and they recently bought a new car that they are paying for in monthly instalments. They have one son in secondary school and another in primary school.

Question $1$: What is the basic description of "sales"?

a$)$ Large pieces of cloth that propel a boat through the water

b$)$ Goods and services that people have bought from you

c$)$ Starting a business

d$)$ Goods and services that you have bought

Question $2$: What is successful marketing? Tick all that apply.

$-$a$)$ Identifying your target market

b$)$ Waiting for customers to come to you

$-$c$)$ Talking to customers

$-$d$)$ Advertising your wares

Question $3$: When times are bad for your local business, what should you consider doing? Tick all that apply.

a$)$ Combine services

b$)$ Increase staff

:c$)$ Target your advertising

d$)$ Place advertisements in the national papers

e$)$ Buy more expensive products to increase the margin

f$)$ Reduce staff

$...$gving you the opportunity to change the direction of your future

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