Question: Donna is a 2 5 - year - old single woman who drinks a cappuccino every morning, so she needs to buy a gallon of
Donna is a yearold single woman who drinks a cappuccino every morning, so she needs to buy a gallon of milk every week. Donnas purchase would be classified as a convenience product because of which attribute?
Multiple Choice
amount of money Donna is willing to spend
number of competing products or product substitutes
Donnas demographics
frequency of purchase
number and type of product features
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
